Product:
Ascend® and Max-In® are two products under the WinField Plant Nutrition system.
Ascend® Plant Growth Regulator encourages the development of high-performance root systems and catalyzes stronger germination.
MAX-IN® micronutrients fuel hungry plants for optimal growth throughout the growing season.
Concept:
Dig Deeper to bring out the greatness in your plants.
Role: Creative Concepting, Art Direction, Production Design
Agency: Colle+McVoy
Publication: Luerzer's Archive, Issue 6/2017 Poster 1, Poster 2, Poster 3
Ascend Corn Poster
Max-In Corn Poster
Max-In Soybean Poster
Client:
FTD.com (A flower delivery website)
Insight:
When people send flowers, they express their feelings louder (with more impact).
Print ad 1
Print ad 2
Print ad 3
Web banner 1
Web banner 2
Microsite: Encourage people to win free flowers by leaving voice message with our Facebook page or Pandora ad.
Second page of the microsite
Pandora ad
Facebook page
Client:
Costco
Insight:
Costco is famous for the supersize of its products.
Competitor:
Walmart (As of 2015, Costco was the second largest retailer in the world after Walmart.)
Print ad 1
Print ad 2
Print ad 3
Banner ad
Outdoor
2015 One Show Submission
Problem: Many kids rely on Google to provide answers for their homework. But simply copying and pasting information -- without processing it -- means their retention is low.
Solution: Google Cheat Sheet – a new add-on that helps kids use Google in a way that can actually improve their test scores.
Role: Problem research, Creative concepting, Art direction, Storyboarding, Interface design, Visual design for the final video, Project management
Google Cheat Sheet Video
Add a question to the list
Question List and Answers
Test Calendar Reminder